NAB Wrap-Up: Introducing VITAC Control Tower™, Captioning Major League Baseball Games, and Catching up with Old and New Friends

by: David Titmus

Though the 2018 National Association of Broadcasters (NAB) show wrapped up earlier this month, VITAC again would like to thank everyone who took the time at this year’s show to meet with us, learn more about our products and services, or just stop by to say “hello.”

We were thrilled to see so many familiar faces and meet new friends both on the show floor and during our well-attended Happy Hour events.

We also were thrilled to introduce VITAC Control Tower™, a new cloud-based system that allows easy connections between captioners and customers. With Control Tower, our customers and operations team can schedule programming, assign technical specifications, view performance and compliance dashboards, and monitor the captioning process in real time to provide the most reliable delivery of captions.

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We’re actively testing Control Tower now, and are eager to share more information with clients.

We also took in a few baseball games while we were there. Well, more accurately, we followed the action via Major League Baseball’s “Ballpark” mobile app, which now includes captions provided by VITAC.

While captioning on stadium screens and ribbon boards is fast becoming the norm, the addition of captioning built into a team’s mobile app enables fans who rely on captioning to follow the game with those same captions directly on their mobile devices, whether in the concourse or outside the main play area. It also allows those without easy visibility to the screens to watch captions and follow along.

The service is free to users of the MLB app, and currently available through the Atlanta Braves, Colorado Rockies, New York Mets, and San Francisco Giants.

The NAB Show, held in Las Vegas, Nevada, is the largest trade show for media, entertainment, and technology, showcasing innovations and new solutions for industry professionals. This year’s show boasted more than 102,000 attendees from 160 countries, and more than 1,700 exhibitors from every corner of electronic media.