Closed Captions Enable Facebook Live to Reach New Audiences

by: David Titmus

A number of major social media platforms have rolled out live streaming video options in recent years as a way to drive revenue and strengthen their hold on social media users. Social networks like Twitter, YouTube, Instagram, and Periscope have been promoting new features and products around live streaming as … Read More

Lack of Audio Descriptions has Hulu Answering to a Class Action Lawsuit

by: David Titmus

A class action lawsuit filed in Massachusetts district court argues that video streaming giant Hulu LLC excludes the blind and visually impaired. The complaint, filed late last month by the American Council of the Blind and Bay State Council of the Blind, accuses Hulu of violating the Americans with Disabilities … Read More

Millennials + Captioned Videos = Success

by: VITAC

Millennials (18 to 35 years of age) are quickly becoming the primary population group in the United States. And, with a presence of about 83.1 million individuals in the marketplace, their consumer behavior is undeniably powerful. Millennials Prefer to View Online Content Silently According to a Harvard study, 83 percent … Read More

The Benefits of Captioning Digital Video

by: David Titmus

The Internet is the new frontier for closed captioning. Audiences of all ages continue to turn to the Internet and their mobile devices as more high-quality video content becomes available. This change in viewing habits is especially true among millennials, and digital video producers and advertisers have taken notice by … Read More

Business Associations Seeking Clarity on Website Accessibility Ruling

by: David Titmus

A dozen business associations recently filed a brief before the 11th U.S. Circuit Court of Appeals asking the court to reconsider a lower court ruling that a business’s website did not meet accessibility standards under the Americans with Disabilities Act. Though the group says that it supports the goals of … Read More

New Laws, Technology Helping Bridge Accessibility Gaps

by: David Titmus

A new city law and a police department outreach program are working to close accessibility and communication gaps for members of New York state’s deaf and hard-of-hearing community. City Adopts New Captioning Law Rochester, NY, next month will join a handful of other cities across the United States that require … Read More

Three Reasons for Captioning Corporate Training Videos

by: David Titmus

Corporate training videos are useful tools when new employees join a company and go through their initial group orientation. And when hiring individuals with different backgrounds, cultures, and abilities, captioning those training videos provides all employees with total access to the material. Too Much Information to Remember New hires often … Read More

Section 508 Compliance “Refresh” to Take Effect in January

by: David Titmus

A long-awaited update to Section 508 of the Rehabilitation Act will bring accessibility requirements up to speed with modern technology, revise the standards that communication and information technology must meet when purchased or developed by the federal government, and bring federal requirements more closely in line with Web Content Accessibility … Read More

The Human Art of Captioning

by: David Titmus

For some, closed captions are simply those words that flow across the bottom of televisions that describe the on-screen dialogue and action. But for nearly 50 million Americans in the deaf and hard of hearing community, captions are so much more — they are an important connection to a world … Read More

Video and SEO: How Captioning Enhances Your Message and Expands Your Reach

by: David Titmus

Video has fast become the king of online content, with studies showing that video accounts for more than 70 percent of all web traffic, with 55 percent of people watching online each day. YouTube now stands as the second largest search engine after Google, attracting more viewers ages 18-34 than … Read More