|
About > News
VITAC and Creative
Television Marketing provide a no-cost solution as 2006 the
closed captioning mandate nears
February 16, 2005 - Burbank, CA: VITAC, the nation's top
closed captioning provider, has joined forces with Creative
Television Marketing, the leader in broadcast Closed Captioning
Sponsorships. This partnership will provide the potential
for a unique turnkey program that produces a no-cost solution
to the impending FCC regulations, which require virtually
all programming in the United States to be closed captioned
by 2006.
As the FCC's final captioning benchmarks go into effect by
January 1, 2006, most program providers will be required to
significantly increase their captioning services and therefore
their costs. In addition, many of the Department of Education's
grants for captioning will no longer be offered. These changes
will create a tremendous increase in below-the-line costs,
which can be offset by the unique opportunity provided by
VITAC and Creative Television Marketing.
The joint venture will increase the availability of Reciprocal
Trade Agreements (RTAs) to selected and qualified broadcast
and cable networks, as well as program producers. These RTAs,
available only in this unique partnership, provide the advantage
of trading short, non-competitive, advertising time in exchange
for guaranteed no-cost captioning services. Sponsorships include
13 seconds of program content that contain a 10-seond spot,
creating an efficient no-cost solution that fulfills the needs
of both the program provider and the advertiser.
VITAC and Creative Television Marketing have over six years
experience providing RTAs in conjunction with a major cable
news network. Their joint affiliation has allowed them to
successfully provide captioning with 100% cost offset for
broadcasters and program producers. With their enormous success,
VITAC and Creative Television marketing have decided to pursue
qualified broadcasters and producers to help them offset closed
captioning costs created by the pending mandate
``````````````````````````````````````````````````````````````````````````````````````
VITAC, a WordWave company, is a leading provider of captioning
and multi-language subtitling services with offices in North
Hollywood, Washington D.C. and Pittsburgh. VITAC provides
accessibility solutions for broadcast networks, cable TV,
home video, DVD, teleconferences and Internet programs worldwide.
Among the company's largest clients are CBS, CNN, NBC, FOX,
Discovery, Scripps Networks, Verizon and the Federal Aviation
Administration. WordWave is a privately held, global provider
of litigation support, captioning and subtitling, digital
recording and transcription services.
Creative Television Marketing is a leader in the innovation
of short-form national television advertising sales to off-set
the cost of closed captioning services. Headquartered in Burbank,
California, CTM represents various television properties for
closed captioning sponsorships including CNN USA, CNN Headline
News, Judge Judy, Judge Joe Brown, and the Montel Williams
Show. With an unsurpassed staff of seasoned professionals,
CTM provides expert turnkey services in sales, marketing,
contacting, trafficking, billing and collection of sponsorship
advertising.
###
Contact:
James Ballard
818-526-1267
jim-b@vitac.com
Back
|
