Emirates is now offering audio-described programming on its flights. The Dubai based airline is the first to offer the service, which benefits blind and low-vision viewers. Films that will be offered with audio description include 16 Disney productions, including Frozen, Toy Story 3, and the Pirates of the Caribbean series.
“Making entertainment accessible to our diverse customers is important to us” said Emirates’ VP Corporate Communications Patrick Brannelly. “It was our motivation to introduce movies that can be enjoyed by customers with visual difficulties.”
Emirates was one of the first airlines to introduce closed captioning for its in-flight entertainment. Though captioning has been mandated for broadcast TV networks for over two decades, most airlines do not offer it as an option for their in-flight content. Audio description is mandated for select networks, for at least 200 hours of programming per year.
Emirates has won the SKYTRAX World Airlines award for “Best Inflight Entertainment” for 10 consecutive years.