Why Your Company Should be Captioning its Video Content

meetings, webinars, conferences, closed captionsIn the digital age, content is king. YouTube alone generates 72 hours of new video every minute, and captioned video should be the first weapon in the corporate arsenal to cut through the noise and reach your audience. Captioned videos allow web crawlers to index the transcripts, thereby boosting SEO and ranking content higher in search results.

Anyone within the company using video to communicate—be it through webinars, conference calls, all-hands meetings, town halls, or external marketing efforts—can benefit from all closed captions offer. Amplifying engagement through captioned content is the cornerstone of giving employees every tool at a company’s disposal for success. The same goes for external marketing materials, be they televised or through the many online platforms. Captioned video holds a viewer’s attention longer. In a recent study, Facebook found that “captioned video ads increase video view time by an average of 12%.” Facebook is also a platform prone to public, muted use, and without closed captions, videos posted become virtually meaningless.

Autocaptions don’t work, especially for the complex, terminology-dense content corporations work with. VITAC has solutions ready to enhance all your corporate video content, so be sure to check out our processes for webinar captioning, conference captioning, and global-reach subtitling today.

Traffic, closed captioning, desk

Behind the Scenes with Bre Lehman

Ever wonder what’s happening behind the scenes at your favorite closed captioning company? Well, we’re here to lift the veil and give you a peek into how our traffic department keeps the gears oiled and turning! We recently sat down with Bre Lehman, Traffic Coordinator extraordinaire, to chat about her work…

 

What’s your role here at VITAC?

I work in our Offline Traffic Department.

 

In a few words, what does that entail?

Basically we’re the contacts between the clients and Offline operations. We handle all the incoming Offline projects, making sure they are scheduled and Offline has all they need to get their work done. And then on the back end we make sure the clients get their caption files once completed.

 

In general, what does your workday typically look like?

My work can vary from day to day, which is one of the reasons I love it so much. Since I’m the first one in in the mornings, I typically go through our shared inbox and take care of urgent projects that came in overnight. Then I make sure all projects that are due back to the client that morning are sent off. From there, it’s just managing emails and incoming projects. Also, a lot is solving issues that Offline might have.

 

What is the most engaging part of your role? What makes you laugh, if anything?

I love chatting with clients and helping them out with their issues. For example, one of our contacts from NFL Films is one of the nicest guys. Lately he’s been cracking us up because he doesn’t like the Patriots, and while he isn’t a Steelers fan, he was hoping they would beat New England. Sadly that didn’t pan out the way we had hoped.

 

What is the most challenging part of your role?

I think the most challenging part is that there is so much to remember. There is no cut and dry procedure for all of our work, so it is a lot of double checking and making sure you are doing the right thing for the particular project/show you are working on. You have to be on your toes.

 

What do you get up to when you’re not in the office?

I’m a huge sports fan, so I love watching hockey/football and going to Pens and Pirates games with my boyfriend Chris or my friends when I get the chance. I also love to read, and have a huge book collection.

 

What’s making you happy this week?

That we’ve hardly had any snow this winter so far! :-)

 

 

 

Bre Lehman Traffic Coordinator

 

 

 

 

 

 

Bre Lehman has been a member of the VITAC team for almost three years. Outside of the captioning world she enjoys attending hockey games, reading, and finding new things to binge on Netflix.

 

 

 

 

Vice Media: Find Your Tribe, Tell Your Story, and I’ll Caption It.

Vice Media, Viceland, Vice logo, closed captioning

by Sarah McPartland, Senior Offline Captioner

 

The road to becoming an Offline Captioner is somewhat like going back to school. You spend roughly four to six weeks perfecting your writing skills, add math into the mix at some point, then become a pro once you’ve researched and verified some obscure name no one’s ever heard of.

You provide the hearing experience.

You aid ESL speakers in their quest to learn another language.

You now work in Closed Captioning for VITAC.

When asked what it’s like to work in closed captioning, I always give the same response.

”I’m learning every day. It’s always something new.”

Now, with that said, we all have our preferences for how we’d like to spend our days. I personally found my love of soap operas while working here, but I know many that would never prep another soap opera if they were given the option. It’s all about personal preference.

For the first few months, I was assigned a lot of cooking shows and specials on traveling. That’s what I liked to work on during training, so I looked forward to it once in production. Then something happened.

Summer was ending. Fall was right around the corner.

A new channel with thought-provoking subject matter was emerging.

I wouldn’t work on a cooking show again for another year.

Temperatures will drop. Snow will fall. With a cup of coffee and a night on the couch, you will find your new favorite show, and that show might be on VICELAND.

I remember the first day I had a VICELAND assignment in my queue. I had been on the floor for about six weeks when I decided to work my first Saturday. I had just finished five hours of captioning a popular dating show that shall not be named. I looked at my assignment queue and saw a new client—VICE Media.Thomas Morton, VICE, VICELAND, closed captions

Every time I receive a new client to caption, I do a little research to see exactly what they’re about. Are they a public access channel that focuses on bringing art to the masses? Is it their mission to bring their viewers the best in all things drag racing? Are they competing in prime time to be the most-watched channel on Thursday night? With VICE, the search was simple but almost endless. They were bringing their viewers shows not before seen on television with subject matter that was interesting yet unexpected. They pushed the envelope at every turn.

Thomas Morton was my first ambassador into the VICE community. He was cool and calm, asking the questions that many wouldn’t dare to regarding topics that you would hesitate discussing with your parents. My jaw remained on the floor for the two hours I worked on the pilot for his program “Balls Deep”, the tagline for which is “To find out what humanity’s deal is, Thomas Morton hangs out with different groups of people and gives their lives a try.” There was no way this was going on television.

It did.

Three weeks later, I was assigned to transcribe “Huang’s World,” a program about various cultures, their food, and how it relates to their take on politics, music, leisure, and overall way of life. It arose from the creative mind of the man who brought you “Fresh Off the Boat” –Eddie Huang. He’s an attorney, restaurateur, and writer with two books under his belt and restaurants in New York City and Los Angeles, embracing his heritage and extending his narrative to his viewers, readers, and customers. He will school you in hip-hop, enjoys playing basketball, and will talk your ear off about his brothers and his parents and his upbringing in Orlando, Florida.

Huang's world, Eddie Huang, VICE, closed captionsHe was very similar to Thomas Morton, but he was in your face. No holds barred.

You knew how he felt about anything and everything.

He posed questions that made me rewind for a second listen.

I let my jaw remain on the floor with each passing program; it wasn’t worth it to continue to pick it back up. VICELAND is left almost completely uncensored, giving its audience an experience unlike any other with almost raw footage, adding a level of authenticity matched by no other network. The conversation might seem risque, but no more so than a Friday night after a long week with friends. Their hosts are real people asking real questions in a society that would expect them to keep it to themselves. Remember what I said about Thomas Morton and Rich Homie Huang–No. Holds. Barred. And they’re not alone. With every show and every host, they give you the full experience which leaves viewers hooked and coming back for more.

Many that watch VICELAND for the first time realize that it is no ordinary channel. They break away from the social norms of Thursday night prime time and take a chance by running the stories that many wouldn’t dare to cover, let alone think about. Co-President of VICELAND Spike Jonze describes the overall mission of VICELAND best:

“It feels like most channels are just a collection of shows. We wanted VICELAND to be different, to feel like everything on there has a reason to exist and a strong point of view. Our mission with the channel is not that different from what our mission is as a company: It’s us trying to understand the world we live in by producing pieces about things we’re curious about, or confused about…”

VICELAND takes you on a journey into the deep unknown of the world, exposing aspects of life seen by very few while also touching on current issues that we all have opinions on with a fresh spin.

Whether it be the rights of women in third-world countries, the benefits of medical marijuana for school-aged children with life-threatening illnesses, or the precise focus given to finding the perfect dumpling abroad while popping bottles of champagne as the sun sets on another day in Australia, VICELAND covers it all, and they do it with grace.

Constantly taking risks, their ability to get the conversation started is commendable. I learn something new every time I work on their programming, am always laughing, and leave with knowledge of the world outside of my own experience. After all, isn’t that what I should want as a millennial? An experience unlike any other? VICELAND provides that in spades.

As we grow older, we meet people that help us realize that a lot of the ridiculous questions we pose in our head are not that ridiculous.  We find our tribe. We meet people that feel the way we feel, hurt the way we hurt, laugh at what we find humorous, and question what we question. They light the fire within us that they’ve been carrying all along.

VICELAND makes you realize you’re not alone. There are people out there just like you who are looking for a place to belong, a medium to host their voice, and a group to welcome them and say “We’ve been waiting for you.”

 

 

 

Sarah McPartland, captioning, closed captions

 

Sarah McPartland is a writer and traveler who has been captioning at VITAC for two years. When not creating accessible videos and readying them for broadcast, she can be found directing and stage managing in the Pittsburgh theatre community or collecting another stamp for her passport, always in search of a new story to tell.

It’s Game Time, and VITAC is Prepped for the Super Bowl

super bowl LI falcons patriots

It was just a few months ago that we were captioning over 50 college and professional football games per week, but now it’s come down to one… Super Bowl LI on FOX!

VITAC’s deep devotion to quality and accuracy in realtime captions involves ample prep, scheduling, and coordination, not to mention the precise, high-speed writing our expert team of all-human steno writers.

Our Realtime Captioners prep and research all the information they expect commentators to bring up from pregame, through gametime, to post-game.

It’s oddly not just game play that our captioners find difficult. Captioner Sara Ortega relates what she finds most challenging in football captioning, saying, “I find the most difficult part being the pregame, halftime, and post-game when you have to distinguish between the five main speakers—Curt, Terry, Howie, Michael, Jimmy—and then sometimes add in Jay and Mike and Rob. You can identify who you think it is, and then after you hear a sentence or two, you realize it’s somebody else.” Things can get pretty excited during the commentary breaks, so keen ears and quick fingers are paramount.

Keeping up with a cast of sportscasters is tough enough, then add the decades of players, coaches, and statistics being relayed. One of our captioners relishes the challenges. Donna Patton writes, “My favorite part is the name challenge. I can honestly say that I still have that excitement every time I am able to caption not only an NFL game, but anything having to do with the NFL. I don’t know if it is coming from a sports-oriented family growing up, or the challenge of trying to conquer all of the names of players, coaches, and announcers affiliated with the sport that I love, but it is a motivation that has me locked in.” Captioners not only have to prepare for the spellings of the teams they’re covering, but pretty much anyone who is playing, or has ever played, the game!

It’s not only the captioner who must furiously prepare for this weekend’s showdown between the Atlanta Falcons and the New England Patriots. The year’s biggest American sporting event will be tested, set up, and monitored closely by a team of Realtime Production Coordinators and Sports Supervisors at headquarters. This team of specialized support is ready for any potential technical difficulty. Should anything unexpected arise, our team is highly trained in troubleshooting standard operating procedures, and our captioners possess redundant equipment and IP/encoder settings for the quickest solution possible. They’ve seen it all, and are paying close attention to keep captions churning for one of the most watched television events of the year.

 

And for those who aren’t watching for the sport of football itself, we can’t forget the advertisements and the halftime show. Last year, a 30-second ad cost close to $5 million, it was also the first year that every single ad included closed captions—a trend we look forward to seeing this year as well. VITAC production coordinators will also be busy preparing Lady Gaga’s song lyrics ahead of time for the captioner, to ensure they can be enjoyed by all. From game time to the ads, to the halftime show and trophy presentation, a well-executed Super Bowl takes teams of all kinds to pull off a good show, and ours will be there for an accessible, inclusive experience.

 

VITAC Corporation Acquires Caption Colorado

VITAC Corporation Acquires Caption Colorado

Canonsburg, PA – January 25, 2017: VITAC Corporation, the market‐leading provider of closed captioning and accessible media solutions to clients in the media and entertainment, education, corporate and government sectors, and a portfolio company of Gores Small Capitalization Partners, today announced that it has acquired Caption Colorado, a leading provider of captioning services. Financial terms of the transaction were not disclosed.

Headquartered in Greenwood Village, Colorado, Caption Colorado provides TV and non‐TV real‐time captioning and related services to clients in the media and entertainment, education corporate and government verticals. Founded in 1991, Caption Colorado has built a reputation as a premier captioning solutions provider by consistently delivering high‐quality captioning services to its customers via an industry‐leading technology platform. Caption Colorado captioned more than 250,000 hours of live content in 2016.

“By combining VITAC with Caption Colorado, we have created the largest supplier of captioning services in the United States. The combined company will be even better positioned to continue to offer its customers the highest quality, reliable captioning services available in the market today and in the future,” said Anthony Chirikos, Principal of The Gores Group. “Gores looks forward to continuing to support VITAC as it continues to invest in technology and grow its business.”

In conjunction with the acquisition of Caption Colorado, VITAC announced that it has appointed P. Kevin Kilroy, VITAC’s Chairman of its Board of Directors, as Chief Executive Officer of the combined business. Kevin is a highly‐accomplished executive, having served as a senior executive and CEO of several successful technology businesses, including Samsung America, Seer Technologies, Bluestone Software, and Hewlett Packard among others. In addition, Kevin was previously a partner in a technology, media and telecommunications private equity fund focused on software and services technology investments.

“I am pleased to assume the role of Chief Executive Officer of VITAC,” stated Kevin Kilroy, “a pioneer and highly respected leader in the captioning industry. In combination with Caption Colorado, VITAC and its highly skilled professionals will focus on providing world‐class captioning, transcription and relay services and exceptional support to our customers and their audiences. I look forward to a smooth integration of VITAC and Caption Colorado, and to working with our exceptional employees to continue to provide excellent services to all of our clients.”

Caption Colorado will operate as a division of VITAC based in Greenwood Village, Colorado, for the foreseeable future.

About VITAC Corporation
VITAC is the largest provider of closed captioning in the country, responsible for captioning approximately 300,000 live‐program hours per year (over 600 hours per day), and creating verbatim, precisely‐timed captions for 57,000 pre‐recorded programs per year. VITAC’s customers include every major broadcast network, most cable channels, program producers, corporations, and government agencies, among others. Founded in 1986, VITAC is headquartered in Canonsburg, PA and currently employs over 325 people, with some of the most skilled and tenured professionals in the industry.

About Caption Colorado
Founded in 1991, Caption Colorado employs more than 300 professionals and provides captions for more than 500 events each day, with real‐time, online, and offline captioning for scheduled news broadcasts, breaking news broadcasts, weather emergencies, television, feature films, event centers, stadiums and arenas, corporate meetings, training and seminars, voice relay captioning, webcasts, conventions and conferences, and investor relations calls.

About The Gores Group, LLC
The Gores Group (“Gores”), founded in 1987 by Alec Gores, is a global investment firm focused on acquiring controlling interests in mature and growing businesses which can benefit from the firm’s operating experience and flexible capital base. Over its 30 year history, The Gores Group has become a leading investor, having demonstrated a reliable track record of creating value in its portfolio companies alongside management. Gores Small Capitalization Partners targets investments in the lower middle market and employs the same investment philosophy and operationally‐focused strategy that are core to Gores. Headquartered in Los Angeles, The Gores Group maintains offices in Boulder, Colorado, and London. For more information, please visit www.gores.com.

For more information, please contact:

Jennifer Kwon Chou
Managing Director
The Gores Group
(310) 209‐3010

Terry Fahn
Sitrick And Company
(310) 788‐2850

Playoffs Spotlight: Captioning the NFL

Referee, NFL, Realtime Captioning

In the spirit of playoff season, this week we talked with Realtime Captioner Steph Libby about her experiences writing for NFL games. While the schedulers, coordinators, and supervisors may be breathing a sigh of relief from having fewer games to manage per week. Captioners like Steph are still keeping pace with the jam-packed programming. Here’s a peek into her world:

 

What have you worked on for the NFL?

I captioned 3 preseason games and 30 regular season games.  Some were more entertaining than others.  I saw two ties, and that was weird. Most of the games went long.

 

That’s a lot of football! What is your favorite part of NFL work?

For the most part, they stay on-topic, and seeing how different fans celebrate is interesting.  I also like that most people have a team or player that they follow, and staying abreast of what’s happening lends to conversations and/or debates with friends.

 

What is most difficult?

When we see the line up of the players and the players say their name and what school they played for is challenging. They, often, do not enunciate well and it can be difficult to decipher what they are saying, since the audio comes before any graphic to give a clue. The players also can have nicknames for themselves or their schools, and you can’t always prepare for those instances.

Also, the pre/post player/coach interviews.  They are often very excited or rushed and talk very fast.

Crowd noise can sometimes be a factor in not being able to hear what’s being said. Along those same lines, there’s sometimes background music or sound effects that the network adds that can cover up what’s being said.

 

Do you follow the sport? What team do you root for?

Sort of.  After 19 years, it’s difficult to have patience to sit through a game when not captioning. I prefer to scan the scores or catch highlights.  I root for the Saints or any team that plays the Steelers, just to annoy my husband. 😉

 

What are the top five things people should know about captioning the NFL?

  1. Reviewing player rosters before each game is so important – players can come off of IR, and you might need to review different spellings of similar sounding names, like DeShawn/DeSean/DeShone.
  2. Look at facts about the venue and host city.  There can be mention of places inside the stadium or town, like eateries or shops or sights, during the broadcast.
  3. Know your history regarding announcers/broadcast crew.  Often, there is talk referencing what they did in the past as a player, coach, hall of fame inductee, et cetera.
  4. Get the names of the referee crew.  They are referenced often and there might be a special interest story involving any of them.
  5. Know the notable history between the two teams.  There’s so many blogs and stories that are out there leading up to game day, if the two teams have a history, you better believe they will talk about the crazy play that happened 13 years ago.  Knowing the names of those players/coaches involved in any historic play/game/rivalry also important to making a good broadcast.

So there you have it! Research, preparation, and lightning-speed reflexes are paramount in not only playing, but captioning football games. Congratulations to everyone who’s made it this far, and best of luck in the coming weeks! We’ll be there with you, no matter the team you’re rooting for.

 

Steph Libby, VITAC, Closed Captions

 

Steph Libby captions
national news and sporting events
from her home in Longmont, CO.
When not captioning, she’s either
skiing or jumping out of airplanes.

 

 

5 Things You Don’t Know About Television Until You Caption It

1.  You will forever rate how difficult a show would be to caption.

The Kitchen, captioning, prerecordedFive excitable celebrity chefs talking in unison and switching places on screen? Bring it on.

2.  Your inner monologue will begin speaking in captions and sound effects.

dog barks, sunset, closed captions

Offline captioner DJ Shoemaker says, “I will never hear a phone ring without thinking [ Cellphone rings ].”
If you’ve ever waited tables, you’ll never see a restaurant the same way; after writing captions,
the world gets captioned.

3.  Sports commentators speak for literally every second of the game, and sound strikingly alike one another.FOX Sports Commentators

A lot of the commentary tends to fade into the background as you enjoy a game with friends. It becomes white noise, like the crowd. Start captioning and you’ll notice the sheer volume of facts, statistics, and history hidden within each game.

4.  You will flinch every time you or anyone else uses filler words.

Alaskan Bush People, stuttering, accents, closed captionsUnscripted speakers have a knack for run-on sentences, stuttering, changing their train of thought and, like, you know, um… After captioning, your self-editing and public speaking skills will be on point. Sometimes they even make up their own language.

5.  Judge Judith Scheindlin is the sassiest lady there is.

Judge Judy, Judith Scheindlin, Sassy, Shh, Shush, Closed Captions

FCC, mobile, IP-delivered Captions, FCC regulations and closed captions

The New Year Brings New Captioning Regulations

 

The new year has brought a couple new accessibility regulations, with a third coming to pass this July. The most recent Federal Communications Commission (FCC) mandate is the January 1, 2017 benchmark for captioning IP-delivered montage clips. Next, live and near-live clips need captions starting July 1, 2017. Finally, last December brought new requirements for televisions and set-top boxes with regard to access and ease of use for the visually and aurally impaired. Let’s see what these steps mean.

 

Montage Clips: January 1, 2017

This newest rollout of IP-delivered video captioning mandates requires captions on all montage clips. This may not sound like much, as the “montage” is usually associated with condensing long spans of time in film, which rarely has much dialogue. In reality, the FCC is referring to any previously-aired clip which has been spliced into a new collection – think of sports highlight reels or “Best Of” countdowns. Now every “Top 10” video file which includes content previously aired on TV must be captioned for the web.

After last year’s “direct lift” clips mandate, VITAC initiated a quick-turnaround solution for our biggest clients, allowing clients to drop video into a folder based on turnaround, and automatically receive caption files back in as little as four hours.

 

Live and Near-Live Clips: July 1, 2017

In six short months, live and near-live clips of programming that aired with captions on TV will be required to be captioned online. Distributers will have a 12-hour turnaround timeframe to associate live programming with captions on the web. The turnaround period for near-live clips is 8 hours. This relates to clips of news, sporting events, and late-night talk shows, among others.

VITAC is already offering 4-8 hour turnaround for thousands of sports clips per month, and is poised to increase our capacity in July, when our sports customers will need captions for clips captioned in our realtime department.

 

In Case You Missed It — Device Accessibility: December 20, 2016

As detailed in the public notice on “Accessibility Requirements for Television and Set-Top Box Controls, Menus, and Program Guides”, any device that is designed to play back videos manufactured on or after today must be compliant with established FCC accessibility requirements. This means most television-related devices must be “accessible to individuals who are blind or visually impaired, if achievable,” and “must include a simple and easy-to-use way for activating [closed captioning] functions,” when possible. The mandate divides the media-consumption devices into two categories as follows:

  1. Hardware designed to receive/play video programming whether over the Internet or not, such as televisions, personal computers, tablets, smartphones, and other devices with pre-installed video players or video apps
  2. Hardware designed to access programming services, such as cable set-top boxes.

The language comprehensively details the idea that if a device plays, or aids in the playing of video media, it needs to be accessible. There are caveats for “relatively small…service operators” and “display-only monitors and video projectors,” stating their compliance is not required until 2018 and 2021, respectively.

The notice also outlines the complaint process, advising on contacting the manufacturer, then the FCC if not satisfied with the manufacturer’s response. This is in line with the FCC’s caption-complaint recommendations, which gives responsibility first to programmers and networks before contacting the FCC.

***

With every new accessibility mandate, media grows more and more inclusive. These recent rollouts and those upcoming are all part of creating a landscape of content to be enjoyed by all.

Spreading Holiday Joy at HDS

by Kayla Reese, Production Coordinator

VITAC HDS ANGEL GIFT PROGRAM

For 21 years, VITAC has participated in an Angel Gift program with the Center for Hearing and Deaf Services in Pittsburgh, Pennsylvania.  HDS clients are deaf, hard of hearing, and often special needs, and many look forward to the holiday party and gift exchange every year. Executive Assistant Terri Holman oversees the program every year and sends out a list of clients’ names and suggestions for their gifts a few weeks before the party. VITAC employees choose recipients and add them to their shopping list, often choosing the same recipient year after year.   Realtime supervisor Jonathan Van Sickle has participated in the program every year since he’s worked here and says he always looks forward to it.   This was my first year to buy gifts and attend the party, and it was truly a rewarding experience.

When party day finally came around on December 15th, Terri, Payroll and Benefits Administrator Jennifer Lodovico, Senior Offline Captioner James Elkins, and I piled the presents into Jen’s trunk, crammed some more in the back seat, and held a few more in our laps for our drive to HDS. We had a taste of what Santa’s packed sleigh would feel like.

Clients greeted us with warm hugs and handshakes. The room was decorated with Christmas lights, paper snowflakes, and other handmade decor. After introductions, we played charades while lunch was prepared.  Some of the group even signed “Rudolph the Red Nosed Reindeer” for us and performed a dance to “Jingle Bell Rock.”

We definitely learned a whole new appreciation for American Sign Language. (Fun fact: ASL has a lot of French influences.) The VITAC crew picked up on “thank you” and “you’re welcome” but when there wasn’t an interpreter present, a smile and a thumbs up was commonly understood.

HDS Hearing Deaf Services VITAC Angel Gift PRogramAfter lunch, we handed out presents. From Steelers gear to coloring books, blankets to DVDs, everybody was excited to receive their gifts. Jeannie and Alecia, who live together, were excited to latch hook later that night. Richard changed into his Denver Broncos socks immediately and Darrell had everybody smell his new cologne. The Angel Gift program was definitely a success.

Thank you to all employees who donated to such a fantastic event! You brought some big smiles to some of the most deserving people this holiday season.    HDS is VITAC’s chosen charity this Christmas, and will also be receiving a donation from the company.

VITAC and WPSD Celebrate 26th Annual Holiday Art Contest

WPSD Vitac Holiday Art Contest Winners
WPSD student finalists with Project Manager Crystal Hopkins, Director of Client Sales and Services
Debbie Hammond, and Marketing Specialist Johnathan Moore, respectively.

 

This year marks the 26th anniversary of VITAC and the Western Pennsylvania School for the Deaf‘s (@WPSD_LionPride) annual holiday tradition. Every year, students from the school submit artistic interpretations of a holiday theme and send them to our team here at VITAC headquarters, where the art is displayed for several days and employees vote for their favorites.

We choose multiple finalists and a grand prize winner, and recognize each with a certificate and cash prize during a presentation at the school’s December assembly. This year’s theme was “Elf”. The pep rally was wonderful, and we’re all very thankful for being invited year after year. See more photos of the event at WPSD’s Facebook.

We’re proud to announce our grand prize winner, Laura Cottrell! Laura received a certificate, a cash prize, and holiday cards featuring her artwork to send to her family and friends. Congratulations! Her art along with the finalists below:

 

WPSD VITAC Holiday Art Contest

Grand winner: Laura Cottrell, age 10

Jade_15Jade, age 15

Isabella_7

Isabella, age 7

Morkos_12

Morkos, age 12

Noah_12

Noah, age 12

Amy_10

Amy, age 10

Destiny_12

Destiny, age 12

Fauntaye_17

Fauntaye, age 17

Trenton_18Trenton, age 18